THE FUTURE’S BRIGHT - QUIT SMOKING
AUGUST 20th, 2009
Rather than the usual ’scare-tactic’ approach to anti-smoking campaigns this ad from Brazilian agency ADESF takes a more motivational angle, replacing graphic images of the effects of smoking with a tantalising, tongue-in-cheek glimpse of the future you’ll be missing out on if you continue to puff away.
The caption reads “Live it to see it. Quit smoking now”
Source: The Blong
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