BP GOES ON PR OFFENSIVE

JUNE 4th, 2010

Many would assume that its all hands on deck, as BP continues to unsuccessfully stop the deepwater oil spill. Apparently however, the firm has managed to find the time and money to shoot some adverts to tell everyone how sorry they are. As it emerged recently that two refineries owned by BP are responsible for a mind-boggling 97% of all flagrant violations in the refining industry over the last three years, one could be forgiven for thinking that the apology rings a little hollow. At a time when it seems BP is spending more time making sure that its attempts to stop the oil flow sound like Steven Seagal vehicles ( ‘Junk Shot’, ‘Top Kill’ ) then it is ensuring they will actually work, this PR attempt surely risks the attempt of backfiring with the american public.

Source: Treehugger

This entry was posted on Friday, JUNE 4th, 2010 at 10:26 am and is filed under ENVIRONMENT. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.